A MUSIC video about Gibraltar has reached more than 100,000 views on Facebook.
Since it was posted on August 3, the video for a song by reggae artist Maxi Priest has been viewed more than 136,000 times, and many of these are unique viewers.
A quarter of the video’s watch time has come from the United Kingdom, and it has been watched by Facebook users from as far away as New York, California and Ontario.
In response to the video’s success, the government is encouraging people to ‘like’ and ‘share’ the video and other posts on the Visit Gibraltar page to show people around the world what the Rock has to offer.
The video, released via Visit Gibraltar, accompanies a song by reggae artist Maxi Priest which showcases the singer’s affection for the Rock.
It promotes many of the area’s touristic spots as well as scenes from his concert last year.
Tourism Minister Gilbert Licudi said: “Maxi Priest’s video is a fantastic marketing tool that showcases some of Gibraltar’s most popular sites in the context of the song.
I must thank my colleague Samantha Sacramento, Minister for Housing and Equality for having taken the lead on this project during her time as Minister for Tourism.”
The London-born singer, whose career has spanned four decades, is most famous for his songs Close to You and his Shaggy duet That Girl.